What's With That Ridiculous Name

The idea behind the Company's name and our familiar "Blue" wardrobe was based on the duality of the word wardrobe. Wardrobe (also known as an armoire in French) is a standing closet used for storing clothes. A wardrobe is also a collection of clothes.

The Apple, eBay and Amazon.com names were already taken and "BrownWardrobe" would have sounded even dumber.